If there is one thing we could change about how we ran this website in the past it would be this…
Invest in SEO or Search Engine Optimization. Having a Business in the Digital Age requires having a meaningful presence online. However when you have a Real World Offline business to run it is certainly difficult to become a digital marketer. So no doubt hiring a professional seo company would of been a worthwhile investment. Local Search Technologies SEO Services is a company we have learned about, and learned a little SEO from as well.
Small businesses are increasing in number like never before on the world wide web and this calls for an awareness of the necessity to know the basics of search engine optimization as well as stay equipped to implement them for optimizing their websites for search engines. However, there is a lot of misinformation or false information regarding the SEO strategies and tactics. The following lines should throw a light on some SEO do’s, presented as a checklist to help realize your SEO goals.
First off you need to have a commitment to work towards your SEO goals. There may be days or weeks before you realize the results of your SEO efforts so you need to commit to the process. Aggression towards your SEO efforts will only cause poor results.
Always use ethical SEO techniques. You will see many marketers promoting the use of unethical SEO techniques. These methods will work in the short term and your website will be penalized once discovered by the search engines. severe SEO penalties can be meted out to websites involved in unethical SEO practices.
Traffic and sales are not to be concerns when you optimize your web pages. It is very important to actually optimize your pages for search engines rather than worry about the traffic. In an effort to increase search engine rankings, unethical SEO practices have been employed. As a result, many legitimate sites have been penalized or blacklisted by the search engines. Not only are these penalties severe, but they are hard to recover from.
Use keywords that are relevant to your web content. This is the first step in search engine optimization. You can use keywords that are based on the theme of your web content. Search engines will rank your pages higher if the keywords you use are very closely related to the theme your web page is based on. There are some useful tools that can help you in choosing the right keyword and can assist you in optimizing your web page.
Your keywords should be in your web page addresses. Some people do not allow their addresses to be put on the web page and insist that the keywords should be in the page address. Most search engines allow you to put the keywords in the address but some do not allow it. ignore the www in your address.
Keywords should be used in the title tag of your web page. Most search engines assign high emphasizes to the title tags. ignore the tags in your web page.
Your description tags should have the keywords and the description tags should be brief and concise. Often, search engines will use the description tags when displaying your document in the search engine results. The keyword tag should have all the keywords. This is not seen as affecting your rankings but some search engines like Google may not search for keywords in the description tags.
Keep your page tops at the top and the bottom at the bottom. You should have one heading for every one of the subheadings. The top heading should have the H1 tag. Your heading should be either in a larger font or wider. If your heading is very large then the rest of your web page will be also large. The bottom heading should be the H2 tag. Keep your pages as on the same level as the top heading. By planning the right level of your web pages, you will be able to have a site that has a better rank.
Images on your web pages cannot help your SEO needs. If you use images, make sure you provide a title for it. Provide title for each image found on your website. This will ensure the search engine finds the subject of your page.
While naming your images, name them what the person would search for. Not only this, but make sure the images have an alt tag with the keyword you are using. In addition, name your images with the same keywords.
Use a plain text page for all of your text. Many people search for images only and the browsers soft sandboxed and convert the image to a CSS (cascading style sheet) file. This keeps the file size reduced and makes the download time faster.
Flash is a great way to sell online, but you cannot do any SEO with it. If you have Flash on your site, either your text is not in HTML view or your keywords are not in the alt tags. Redirect the arriving traffic to your plain HTML view in order to gain maximum advantage for SEO.
If you have background colors other than white, make sure you haveee news site, since search engines cannot read the content of a flash page. If search engines cannot read the content, they know that you have not included the keywords in the alt tags.
If possible choose static URL for your web pages. If you have dynamic web pages, it is difficult for the search engines to find and index the information within those web pages. Also temporary 302 redirects also cause difficulties for the search engines.
Link to root pages and not the home page.